Get Consent from Anyone who Appears in your Adverts
Thursday, October 15th, 2009If you want to use a photograph of someone in an advertisement, be sure to get their written consent or you could be in trouble.
The Advertising Standards Authority made this clear in a recent adjudication where an individual objected when his photo was used in an advert by a security firm without his consent.
The company stated they had obtained his verbal consent but the ASA decreed that written consent must be obtained before using anyone’s image.
So, if you are going to feature individuals – maybe your own employees -in any advert or other promotional material, be sure to get their written consent.
ContractStore has a model release form that can be used to protect you in this circumstance.